With Bison producing large industrial equipment at basically the bottom of the world, it is very important that they are still able to effectively communicate with their customers on the other side of the planet so video became a vital tool in their marketing, as a way to quickly and effectively not only communicate how the C-Lifts operates but also build trust in a product that is unique and, to a new customer, unproven.

We created a short introductory video for Bisons New X-Series Container Lifting system to demonstrate how effective the C-Lift is and handling shipping containers quickly and safely.